Attracting local customers is fundamental for brick-and-mortar businesses, as they’re your bread and butter. One aspect of dispensary development is growing your presence in your community and becoming an integral component of your neighborhood. But how do you accomplish this task, and how does Digital Mota help? Here’s everything you need to know.
What Are Local Keywords?
Let’s start with some basics—what are local keywords? Local keywords are search terms that include location-specific phrases. These search queries generate listings in the same geographic area and help pull customers in your community to your business.
Local keywords might include your location and neighboring communities, like Los Angeles, Glendale, and West Hollywood. It’s also important to include industry-specific terms and phrases. Finally, keyword modifiers are used to diversify and expand your reach.
Why Are Local Terms Important?
As a dispensary, the local clientele is crucial for developing your business. What do customers typically search for when looking for cannabis in their area? They search phrases along the lines of “dispensary near me” or “dispensary Los Angeles.”
Without local keywords, your business is unlikely to appear in search results. Customers can’t purchase your products if they can’t find you.
Customers Search Nearby
Customers search their areas for businesses, services, and products. In fact, 46% of all Google searches are seeking local information. What’s more interesting is that 72% of all consumers that conducted a local search visited a business within five miles. That’s why it’s imperative for your business to use the best keywords for your area.
How to Attract Customers in Your Area
Now that you know the importance of local search terms, you’re probably wondering, “How do I attract customers in my area?”
Fortunately, there are several ways to pull in members of your community through your dispensary doors. You can attract the members of your city through high-impact keywords, backlinks, and Google My Business marketing strategies.
Use Google My Business Keywords
One way to pull in local clientele is through Google My Business (GMB). Google My Business is an online tool that allows you to manage and perfect your online Business Profile. This profile allows customers to leave reviews, ask questions, and more.
Using relevant keywords on your Business Profile can increase your reach and help you grow your local customer base.
Digital Mota includes GMB keywords in the Silver and Gold packages. We narrow down the best terms that are relevant to your industry, services, and products. You increase the chances of a customer choosing your business through high-impact and specific keywords.
Take Your Brand to the Next Level With Dispensary Development
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.
We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.
