Cannabis companies can advertise their products online in California, but restrictions exist. Ads must include a health warning and cannot contain false or misleading information. Advertisements cannot be displayed on sites where the audience is likely under 21. These rules seemingly change often and can be capriciously applied. We stay on top of this for our clients. We strongly recommend that you reach out to us for help.
Facebook’s advertising policy prohibits advertisements promoting the sale or use of illegal, prescription, or recreational substances, including marijuana. Instagram is owned by Facebook and has similar regulations. That said, both social media networks allow informational content about cannabis. These rules aren’t always applied equally to every account, so, again, it’s in your best interest to work with a professional agency.
Working with a cannabis digital marketing agency provides expertise in the industry, regulation compliance, and personalized strategies. Professional agencies can help you establish a strong online presence, improve audience engagement, and offer cost-effective solutions with measurable results through detailed reports. Those are just some of the ways we can help our clients.
We offer several services for cannabis digital marketing, including keyword research, online content creation, website maintenance, backlinks to reputable sites, photo shoots, social media management, paid advertisements, and professional branding. Each of these services can be tailored to the exact, specific needs of our clients.
Yes, Digital Mota can help you develop a comprehensive digital marketing strategy. We discover your brand’s strengths, weaknesses, and goals through direct consultation. We develop a personalized strategy to suit your goals, whether online content creation, professional branding, or administrative tasks. Always, we sit down with our clients to create a strategy that’s right for them.
We ensure compliance with regulations by staying up-to-date with industry changes and using the best advertising practices. We partner with legal experts to resolve compliance issues and monitor campaigns for adjustments.
We use metrics such as website traffic, click-through rates, conversion rates, social media engagement, and many, many others. These metrics can depend on your specific goals and needs. We also track campaign performance through analytics, providing detailed reports which can help you understand the effectiveness of your digital marketing campaign.
Yes, we can help improve the visibility of your cannabis brand in search engines through proven Search Engine Optimization (SEO) strategies. The Digital Mota team conducts keyword research, optimizes website content, and builds reputable backlinks to improve your website’s ranking. All of these factors help drive traffic and leads to your business.
We stay tapped into the latest industry trends and regulatory changes through several methods. This includes attending industry conferences and events, participating in industry associations, subscribing to industry publications, and networking with other professionals. The truth is that we do whatever is necessary to stay not just on current trends but ahead of them.
We conduct competitor research, develop unique brand messaging, leverage social media, and create compelling content to showcase your business. Through data-driven insights, we continually optimize campaigns to ensure your cannabis business stays relevant to your target market.