Dispensary development has several different components, including digital marketing and social media campaigns. But how do you use social media to the fullest as a budding dispensary in the cannabis industry? Don’t worry. Digital Mota covers everything you need to know in the article below.
How to Use Social Media as a Dispensary
Social media is an integral component of any business’s digital marketing campaign. But how do you use platforms like Instagram, TikTok, and Facebook as a dispensary?
There are infinite ways to market your business on social media. Digital Mota uses proven techniques that yield dramatic results, like short-form content, consumer engagement, and striking videography.
Use Short Form Content to Engage Users
Short-form content should be a high priority in your social media strategy. Short-form videos engage users and get over 20% more interaction on Instagram. You can use short-form videos to tell brand stories, promote products, or engage your audience. Digital Mota creates eye-catching content that engages with your audience and helps you stand out on timelines.
Tell a Story
Customers love an authentic story. One way to communicate your brand’s values is through social media content. For example, you might use short-form videos to tell how your brand started and the principles you abide by.
These stories help your audience connect, emphasize, and relate to your brand. Digital Mota can help create these stories, as we have a proven track record in the cannabis industry with brands like Roots LA and Cookies Palm Springs.
Promote Products and Deals
Another way to use social media is to promote your services, products, and deals. You can use short-form content for flash sales and weekend discounts. \
For instance, you might create an Instagram story for a 15% weekend sale. Users might see this post, share it with their friends, and visit your dispensary. These posts help pull in customers and spread awareness about your dispensary.
Digital Mota can help you create this style of content with professional videography and photography. These services enhance your online presence for a more professional and appealing aesthetic.
Foster a Community
Social media was intended to connect friends and families. Platforms like Instagram and Facebook don’t have to be solely for promoting your deals and services. Instead, you can foster a loyal community through online content that provides value.
For example, you might engage your audience with questions, polls, and FAQs. Or you might request stories from users on specific topics within the cannabis industry. These types of posts help foster a community that cares about your brand.
Elevate Your Brand With Dispensary Development
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.
We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.