Marijuana legalization has so far changed the way we approach many things, including in business. And cannabis edible marketing, for one, is an offshoot of that change and will likely remain relevant in the coming years in the future of digital technology.
Especially if you’re a dispensary owner, it would benefit you a lot to leverage digital marketing and make it part of your initiatives. In doing so, you will also want to solidify your cannabis edible marketing strategy, and this article will give you some ideas on how to do that.
Aim to Educate
While it is true that medical cannabis is now widely accepted by society more than ever, it is still a taboo subject matter for certain people. We’re talking about older parents who lived in the age of prohibition and the “Reefer Madness” propaganda. They still believe that cannabis – a plant known for numerous medicinal benefits – is a gateway substance to harder drugs.
Given this, you’d want your marketing strategy to be educational. You’re not pushing a particular agenda, but you’re presenting facts in a way that would educate the misinformed.
Social Media Is Only For the Added Push
Because cannabis is still illegal on a federal level, promoting its users via social media is also prohibited. That means your social media use for edible marketing will also have its limits.
In this case, it should only be used as an added push to promote your content. Instead of promoting products directly, use them to build a tight-knit community around your brand or dispensary. From there, you create awareness for your products.
Social media for this purpose is also for interacting with your audience. This makes you easily accessible to inquiries and any show of interest.
Tap Into Both the Recreational and Medicinal Cannabis Market
When one thinks of medical cannabis, space cakes and cookies will automatically come to mind. Some will veer away from them because of the horror stories they’ve likely heard from people and their traumatic experiences from ingesting weed.
While there is a big market for recreational users, don’t forget about those on the medical marijuana team. They, too, could use valuable information about edibles and how they can safely integrate them into their lives.
As long as you equally tap into both markets, you increase your chances of success.
Let Us Help You With Your Edible Marketing Strategy
If you prefer to seek help from seasoned professionals, we at Digital Mota can help you out. We offer three service packages for you to choose from, each one catering to your specific needs.
For more information on what we’re all about, check out our website.