With the broad easing of laws and regulations, the cannabis industry is becoming an increasingly saturated–and rapidly growing–marketplace. What was once a niche consumer space operating in a legal gray area is now a full-on legitimate force in the market. As new dispensaries and cannabis shops seem to be popping up every day, you need to do whatever you can to stay ahead of the competition. In addition to providing a superior product and top-tier customer service, marketing for dispensaries is proving increasingly vital. While there remains valuable opportunity for traditional out-of-home advertising, such as print ads, billboards, and bus benches, the digital space is an area that should really merit your focus. Digital marketing is a rapidly evolving field, and artificial intelligence (AI) could potentially revolutionize the way in which businesses manage their online presence in the coming years.
What is Artificial Intelligence?
AI, which many think of in connection with science fiction movies, has really come into its own in recent years. Technically speaking, AI is a mode of computer science where machines are created with the purpose of performing tasks that typically require human intelligence. If you have been following the rise of AI, you may have heard of a few tools that have popped to write text and produce images. While still in a rudimentary state in many respects, AI is quickly advancing, and by using the right data, it can potentially automate areas of your business that could save you some serious money.
How Can AI Impact Digital Marketing?
How exactly AI will play a role in digital marketing remains to be seen, but those in the industry can see it playing out in a couple of ways. Customer service bots, in particular, could come to rely on AI. For your dispensary, being able to answer customers’ questions in this regard could produce real efficiency. Content creation, such as blog posts, YouTube videos, and social media posts could also be created via AI tools. As these aspects of digital marketing tend to be some of the most expensive, it would not be surprising to see businesses come to utilize AI in this way.
The most immediate impact we may seem from AI, though, could be targeted ads. This is a digital marketing facet that requires a lot of data analysis, and AI could potentially streamline that process. Getting your business in front of relevant eyes is crucial in the digital arena, and any tool that could improve that strategy should be welcomed with open arms.
Get the Best Marketing for Dispensaries – Work with Us!
While AI may not have totally arrived yet, there are plenty of other ways to boost your digital presence in the cannabis marketing space. At Digital Mota, we work exclusively in this area, and we have a unique understanding of the industry. Whether you need SEO assistance, social media strategy, or web design, we can help. To learn more, contact us today to schedule your initial consultation with a digital marketing expert.