Going into the new year, the marijuana business in California appears poised to continue booming. With more and more dispensaries popping up every day, you can expect marketing for weed stores to become increasingly competitive. If you own or operate your own dispensary or cannabis business, you are going to want to do whatever you can to stay ahead of the competition. The marijuana industry is certainly in the throes of a “wild west” era, and with so much money to be made, it is no wonder that many new entrepreneurs are taking their shot at launching a successful enterprise. So, how can you stay ahead of the latest trends? Read on to learn more about what you can expect in terms of marketing in the cannabis industry going into 2023.
Marketing for Weed Stores: Live Streaming and Short-Form Video Content
The cannabis business remains something of a niche industry (even as revenues continue to climb). In that sense, how to successfully market a weed business is still being figured out by digital marketing professionals. One trend that is worth keeping an eye on, though, is the rapid rise of live streaming and short-form video. The video has shown time and again to be a reliable source of lead generation and conversion, and the simple truth is that people are consuming video content on Facebook and Instagram at a high rate. Live streaming also represents a new and intriguing frontier, as platforms like Twitch boast huge audiences. It is definitely worth considering creating streaming and short-form video content about your latest products or industry developments.
Putting Customers First is Still Important
Ten years ago, the thought of there being a weed store on every corner was basically unimaginable. Now, however, as laws have loosened significantly, it seems like everyone is getting in the cannabis game. With the competition getting serious, you need to do whatever you can to keep repeat customers coming through your doors. Though it sounds somewhat simplistic, it is still crucial to put customer service on a pedestal. This not only means providing affordable prices for great products but creating a user-friendly web experience as well. By making sure that your website is optimized for mobile devices, and your social channels are producing thoughtful, engaging content, you can put your customers at ease. You should definitely expect a larger digital footprint for cannabis marketing in 2023.
Digital Mota Can Help Your Brand Soar to New Heights
Running a business is a lot of work, and taking on the role of chief marketer can spread you a bit thin. Why not work with the cannabis marketing professionals at Digital Mota instead? We have affordable digital marketing packages for all budgets, and we can assist with an SEO strategy, web page design, and social media marketing. To schedule an initial consultation to learn more about our services, call us today, or send us an email.