Search Engine Optimization (SEO) is a cornerstone of any effective digital marketing strategy. So, what should you know about Cannabis SEO? Are you following the best industry practices? Should you hire a professional agency like Digital Mota to take your brand to the next level? Here’s everything you need to know.
The Basics to Weed Search Engine Optimization
So, you run a cannabis company, and you’re trying to expand your business and reach more customers, right? One of the first marketing strategies you’ve probably come across is Search Engine Optimization.
SEO is vital for increasing organic traffic and ranking higher in search engines like Google, Bing, or Yahoo.
Unfortunately, if you go about search optimization incorrectly, you can do more harm than good. That’s why it’s crucial to learn the basics to ensure your business has the best chances it can.
Use Relevant Keywords
It’s important to use relevant keywords in your industry when incorporating SEO strategies in your marketing campaign. What are relevant keywords, you ask?
Relevant keywords refer to important phrases that help search engines determine the quality and relevancy of your site.
For example, if you’re a marijuana edible manufacturer, you would use relevant terms like “cannabis edibles” or “CBD gummies” throughout your site. This way, when someone does related searches, your services are more likely to appear in search queries.
The same concept applies to all industries and services, regardless if you’re a brick-and-mortar dispensary or an online distributor.
Incorporate Local Phrases and Terms
Incorporating local phrases and terms is vital for brick-and-mortar establishments like dispensaries. Imagine someone 500 miles away searches: “dispensary near me,” and your business appears. Your business showing up doesn’t necessarily benefit you or the customer, right?
Local keywords and phrases can ensure that your business is being shown to people who can actually use your services.
You can use local terms throughout your site, on Google My Business, in Pay-Per-Click advertisements, and more. These search terms ensure you’re reaching the right customers at the right time. Without local keywords, it can be difficult to reach members of your community and grow your brand.
Check out our packages to find out how Digital Mota incorporates keywords to grow your business.
Don’t Stuff Your Site With Terms
Finally, it’s important to avoid stuffing your site with keywords. Search engines like Google have sophisticated algorithms to determine which sites are valuable or relevant.
Adding too many keywords may seem like a good idea, right? I mean, the more signals you put out, the more customers you can reach, right? Wrong!
Search engines look at sites with too many keywords and flag them as spammy and irrelevant. Instead, using a balanced approach, writing for real people, and strategizing will yield the best results.
Get Professional Cannabis SEO Services Today!
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.
We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.