Because cannabis legalization has been in full swing for years now, marketing for dispensaries has become more of a challenge. That’s what steeper competition does to the market, after all.
And since we’re talking about challenges, it is worth noting that cannabis remains illegal on a federal level in the United States. That, too, should be considered when crafting a marketing plan for your dispensary.
But despite these hurdles, achieving success via marketing cannabis isn’t an impossible feat to achieve. And if you follow the best practices, you increase the likelihood of getting your desired results. So without further adieu, we’ll share with you the best practices when marketing for dispensaries.
Know Your Social Media Rules
Social media remains strict when it comes to marketing cannabis products. Popular platforms like Facebook, Twitter, and Instagram do not allow ads that promote the sale and use of the magic herb. And if you’re all about marketing a dispensary, this is obviously a major issue.
What you can do, however, is promote your website. You’re not technically advertising cannabis and its use, but you are drawing attention to your dispensary, which is what you want in the first place. That’s one way to skirt around these strict rules.
Make It About Your Brand Story
Likewise, you are putting forth the origin story of your brand using this approach. Again, it’s not mainly about promoting the use of weed, but you are telling the world what you’re all about. Maybe you’re big on CBD topical creams for the elderly. Or, your shop is about therapeutic cannabis strains to help people deal with anxiety.
Whichever the case may be, make your marketing efforts be about that back story. And sooner or later, people will gravitate towards your direction.
Focus on Educating Consumers
There’s a good chance that some of the people you’re targeting aren’t too keen on cannabis, in general. They may still hold that passé belief that marijuana is a harmful gateway drug to harder and more dangerous substances.
This is where your expertise on the subject matter comes in. Create content that is meant to educate and even erase these wrong, outdated notions about a plant. Introduce studies, research materials, and peer reviews that contain relevant facts and information.
Here, you may choose to go as detailed as possible with long-form articles and videos. But likewise, a simple yet detailed infographic works as effectively.
We Can Help Craft Your Strategy For Marketing For Dispensaries
Now, if you want some professional guidance, we at Digital Mota can provide that for you. We have packages you can avail and choose from, depending on your budget and needs.
If you need more information, visit our website.