Marketing for cannabis is a fairly new concept, which only took off thanks to global legalization, especially for recreational use. It’s a strategy that many are still new to, regardless of their digital marketing experience.
While there are strategies that work, there are mistakes you can also very much avoid. And if you’re reading this, there’s a chance you’ve been dealing with a lot of the latter and you’re looking to change things up.
Fortunately, you came to the right place. In this short article, we’ll give you the dos and don’ts when marketing cannabis products.
First, let’s start with the dos:
Know Your Consumer Personality Types
Knowing your audience is crucial for any marketing initiative. In the case of cannabis, you’ll need to know the different types of consumers.
Are they beginners wanting to try the magic herb for the first time? Or are they veterans in the game who are looking for products that would pass their standards? Maybe you’re dealing with people who prefer to use cannabis for its known therapeutic benefits.
It pays to know these personality types very well to allow you to craft an effective strategy, in turn.
Have a Specific Purpose
Before anything else, ask yourself an important question: why are you marketing cannabis? Is it to help spread the word about its known therapeutic benefits? Or is it about erasing the negative stereotypes that many uninformed people still believe in? Perhaps it’s to introduce new products to longtime consumers.
Whatever it is, have that specific purpose at the forefront, always. Once you do, you’ll see how much easier it is to craft and implement a cannabis marketing strategy.
Now, let’s shift to the don’ts.
Focusing Too Much on “Stoner” Culture
These days, being a “stoner” isn’t as looked down on as it was decades ago. Thanks to legalization, any portrayal of the lazy, extra laid-back cannabis user are usually all in good fun.
But if you want to be taken seriously, this should not be your sole focus.
Don’t neglect the other important aspects, like how it can be a great source of revenue for any business, and ultimately, how it can provide a boost to the local economy of a specific area.
Twisting the Facts
While many research findings will put forth the many potential benefits of cannabis, more studies are needed to make a definite conclusion. In this case, always err on the side of caution. Never present these findings as established facts and never misrepresent them with baseless claims.
When marketing cannabis, just stick to the facts. Never get them twisted.
An Agency That Specializes in Marketing For Cannabis
Now, if you need professional assistance, we at Digital Mota are right here to help. You can check out our available packages to see which one best fits your needs.
And if you want to know more about us and what we’re all about, you can check out our official website.