Despite cannabis legalization around the world, marketing for weed stores can still be a challenge. If you run your own dispensary, you’re likely familiar with this struggle, especially in the beginning. All of your efforts seem futile and you’re not seeing the results you’re after.
But that doesn’t mean that success is unachievable. Using the right strategies, you will see your work pay huge dividends in the long run.
So here are our tips to increase the chances of success when marketing for your weed store. Many of these practices have been tried and tested in the industry.
Post Complete Information On Your Business Profile
If you’ve Googled information about a business, you’ll notice a section on the search page that contains detailed information like the complete address, phone number, and business hours. This nifty feature called Google My Business allows businesses to have more exposure through a quick online search. And true enough, 88% of searches on a mobile device either call or visit a shop, thanks to Google My Business.
So do yourself a favor and complete your Google Business profile. You’ll thank yourself later.
Include a Full-On Product Menu
Try visiting a restaurant’s website or Instagram page. You’ll find high-resolution photos of their best delicacies. Before you know it, you’ll find yourself almost salivating and wanting to give that dry-aged ribeye steak a try.
The same approach works well for cannabis dispensaries. Herb lovers will be enticed to make a purchase when they see a photo of their favorite buds up close. It’s also important for smoking devices, especially if you’re selling products unique to your store.
Include All Customer Testimonials
Customer testimonials are a way for other potential buyers to have some form of first-hand experience of your product and service. Having them posted on your dispensary’s official site also adds some legitimacy to your brand, especially if you’re upfront about both the positive and negative reviews.
And yes, don’t worry about the unfavorable testimonials. What matters here is how you respond to them, and showing them on your site provides consumers with that sense of transparency that would help them make a more informed decision.
Marketing For Weed Stores the Right Way
These are just some strategies that could potentially increase your chances of success. But if you want professional assistance, we at Digital Mota are here to help.
You can check out our packages and see what works best for you. And if you need more information, visit our website.