A successful digital marketing campaign requires proven strategies that yield dramatic results. But there are underrated techniques that can generate new leads and conversions and engage your audience. Here are a few underrated THC Product Marketing techniques you can incorporate into your next campaign.
#1 Conduct Interviews With Industry Experts
Interviews are a highly underrated marketing strategy. Industry experts typically have an online following and expansive knowledge of their field. Posting an interview diversifies your content and helps you reach a broader audience.
Interviews can be in video format or transcribed via text on a blog post. Chances are you have connections to industry experts already, and you simply need to reach out.
#2 Video Series
Video content is one of the greatest marketing techniques you can use and should be a top consideration for your content marketing budget.
You can make videos about nearly anything related to your products, services, or brand. For example, you could create a weekly series interviewing your budtenders and post them to platforms like Instagram, Facebook, and TikTok.
If you’re a cannabis product manufacturer, you could film the development and creation process of your most popular products. There are near-infinite possibilities that can help shine a light on your products, services, and values.
#3 Create Infographics
Who doesn’t love infographics? Infographics make an easy-to-digest solution if you’re providing information on your website or social media platforms. The format is fun and gives your audience tangible value.
For instance, creating an infographic on edible dosing recommendations can help your customers select the right products and make you a reputable brand within the industry.
Infographics are easy to create, and you can find several different premade templates or services online to help you get started.
#4 Long-Form Evergreen Content
Alongside infographics is long-format evergreen content. Evergreen content is information that’s useful for longer periods and isn’t based on trends. For example, edible dosing guidelines and the difference between THC and CBD are evergreen content.
You can create and post long-format pieces on your website that continue to deliver value. These pieces give a chance to include SEO keywords, internal links, and external links to other sites. Over time, your brand and search ranking can improve as people start to use your page for value.
Evergreen content can take time to develop and requires updates over time, but it pays off in the long run. Digital Mota can help you create content that provides your audience with tangible value. Check out our packages for more information on how you can take your business to the next level.
Get Professional THC Product Marketing Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.
We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota using the online contact form.