THC content creation requires a well-crafted strategy in order for it to work. These days, you can’t just write up a cannabis-related article and expect it to reach a good number of people. The market has become competitive since legalization swept across the globe, so you’ll need to do some extra work.
But don’t worry, it’s not as complicated as you may think. With these simple yet effective tips, you’ll be able to develop a THC content strategy that would boost your chances for success.
Focus on Becoming a Figure of Authority
When creating THC-related content, your overall goal isn’t just about highlighting cannabis culture. Your main objective should be to become an authoritative figure in this highly-competitive niche.
Specifically, you’d want to focus on educating people. Many are still stuck in the belief that marijuana is a gateway to harder drugs. It would then benefit your brand to be able to erase that stigma through the content you create. Ultimately, you will become a reliable and trustworthy source of information.
Know and Play By the Rules
Because cannabis has yet to be legalized on a federal level, there are certain limitations in terms of the strategies you can use. The primary rule you should follow is that social media platforms don’t allow the portrayal or promotion of cannabis use.
But that doesn’t mean you can’t leverage other platforms, like third-party sites such as Leafly or Yelp. Google My Business also allows for customer reviews, which provides that first-hand experience from people who’ve tried your products.
Stick to the Facts
Many THC content creators aren’t about the facts. While they tend to craft articles or videos based on common knowledge about the potential benefits of cannabis, they aren’t backed up by facts.
If you must highlight the plausible advantages of marijuana use, make sure you have the research to support them. A thorough Google search will lead you to peer-reviewed articles that you can use to back up your claims. It will require a bit of reading and interpretation, but it will make you a more reputable source.
The Key to a Successful THC Content Strategy
Consistency is key to a successful THC content strategy. And especially if you’re still starting out, this can be quite a challenge.
That’s where a reputable agency like Digital Mota comes in. We offer three packages for you to choose from, one that would suit your company’s needs.
If you need more information, you can call us at (888) 428-1887.