If you’re reading this, you’re probably considering getting into weed photography. You’re aware of the potential success that cannabis digital marketing brings, and you also see it as a way to expand your skills.
Both of these reasons, of course, are all well and good. But since cannabis remains to be a niche and on some level, a taboo subject matter, there are a few things you’ll need to consider before jumping right in.
That’s where we come in. In this short article, we’ll give you a few pointers to keep in mind if you’re planning your first dive into weed photography.
The Legal Hurdles
Yes, cannabis is legal for both recreational and medical consumption in certain major US states like California, for example. But on a federal level, marijuana use remains illegal and punishable by law.
That includes promoting its use in any way, shape, or form, including through photography. And the worst-case scenario for the photographer could be equally criminally liable, even if they don’t own the products they’ve used as a subject.
Until cannabis is legalized on the federal level, there will be these hurdles to deal with. It would then be best to exercise more caution and not be too loose about your photo use. Make sure you’re not using them with the intent to promote their use, especially in areas where it isn’t legal.
The Social Media Rules
Since there are legal hurdles to consider, it’s also important to play by the rules on social media. Because the promotion of cannabis use isn’t allowed in any capacity, advertising them on social platforms can be tricky. For one, you won’t be allowed to use certain keywords like “cannabis,” “THC,” or “marijuana.” You will also need to mention its potential side effects.
Social media, as we know, is a key tool in digital marketing. And in order to achieve success using it, it would benefit you to know the guidelines.
The Importance of Networking
Legal recreational cannabis means the boom of dispensaries. And within that boom are fledgling small companies looking for a good photographer to work with. If you’re lucky, this could be the big break you’ve been waiting for.
But that big opportunity won’t just land on your lap. You’ll need to go out there and make your presence known through networking. And yes, that extra effort of going out of your way to meet people will pay dividends in the long run.
Fortunately, there are many 420-friendly events to make networking possible and a lot easier.
Weed Photography By Trained Professionals
Another way to get started with weed photography is by observing how professionals work. And here at Digital Mota, we have no shortage of experts who deliver nothing but excellent output.
If you want to see how we work, you can check out our service packages. The Silver and Gold packages, in particular, would be the best showcase of our work.
And if you want to know more about us, visit our website.