Whether it’s Los Angeles cannabis marketing or marketing for cannabis in general, success these days doesn’t come by easily. The competition has gotten much steeper, and the industry moves very quickly. The strategies that may have worked a year ago, may not be as effective when you use it today. But there is one strategy…
There isn’t a template and formula for effective weed marketing in California. It requires a lot of research, as well as trial-and-error. But even then, success isn’t a sure thing. However, you can increase your chances to get the results you’re looking for. The general idea is to keep your strategies up-to-date, since digital marketing…
We’re living in the internet age, and Cannabis digital marketing is growing in popularity. And because a lot of companies are using it to their advantage (and making profits out of it), the competition is becoming steeper and steeper. And due to its popularity, there are certain myths that people tend to fall for. It…
Ever since the legalization of marijuana here in California a few years ago, the market has been inundated with dispensaries and providers of all sorts of backgrounds, calibers, and target audiences. This has proven to be an excellent opportunity for plenty of emerging players in the cannabis industry, but it has also provided quite a…
There has never been a better time to be in the cannabis industry. As rules and regulations continue to ease in the favor of business owners, the demand for quality cannabis and CBD products remains high. As you may have noticed, however, that means there is now more competition than ever. While at one point…
Since the recreational use of cannabis passed through the Californian government in 2016 the weed industry has been growing significantly each year and it doesn’t look like it is going anywhere any time soon. Only in 2021, over five billion dollars were made with cannabis sales only, and the number is expected to keep growing…
If you run a cannabis company, you understand the challenges of modern online advertising, such as maintaining legality, avoiding website closure, and staying ahead of the competition. Customers today demand a tailored and immersive online experience from the brands they frequent, and the explosion of digital advertising platforms is helping businesses meet this demand. More…
The cannabis industry is expected to undergo some major shifts in 2023. Not only is the market’s expansion anticipated, but so is an increase in customer knowledge and interest in experimenting with various cannabis products. Even with all this expected growth, this doesn’t mean that cannabis businesses do not face difficulties: As competition in the…
The cannabis industry is currently in the frenzy of a gold rush. In California, especially, it is an exciting time of growth and opportunity if you own and operate a cannabis dispensary. In the first quarter of 2022 alone, California saw over $1 billion in taxable cannabis sales, a trend that is on track to…
Make no mistake about it, there has never been a better time to be in the cannabis industry. If you own or manage a dispensary, the past few years have probably brought you unprecedented growth, with more and more customers passing through your door every day. Of course, as the market for legal cannabis continues…